Tag Archives: Personality profile

Does Your Chinese Zodiac Sign Affect Your Marketing Decisions?

By Kelly Wright

The Chinese believe that the zodiac sign you are born under affects your personality traits. With personality driving a lot of our subconscious decisions, what does the year you were born say about your marketing?

People born in a rat year are adaptable which is great news for their marketing in the ever-evolving digital landscape. Their persuasive nature is reflected in their marketing, with the power to achieve an action from the customer.

A year of the ox means your marketing is strong and steady – characteristics that reassure customers that you and your products are reliable.

Is your marketing ambitious and confident? Then maybe you’re a tiger.

You can trust a rabbit to understand their customer with marketing that is genuine and empathic, tapping into emotions to create a human connection.

Dragons tend to be more artistic and imaginative which makes for marketing that really stands out from the crowd.

While snakes are organised, their initial actions can be impulsive. However they learn quickly from their mistakes, so expect their marketing to evolve and develop.

Horses are active and enthusiastic participants in the creative process and love to take centre stage. They strive to delight their audience with marketing that demands attention.

Goats are dependable and calm, reflected in their well thought out and planned marketing.

People born in a year of the monkey are quick-witted, lively and smart. You can expect their marketing to show some personality, often with a cheeky twist.

Roosters are guided by instinct, producing marketing that is confident and honest. Like the morning wake up call, they’re always first to wake up to new opportunities and may use more diverse communication channels than other animals.

You can trust a dog to understand the needs of their target audience and speak directly to their pain points – they are man’s best friend after all! Don’t expect them to push their brand outside of guidelines – dogs are fiercely loyal to their brand identity.

It’s easy to rely on a pig – trust them and they won’t let you down. They are modest and don’t need fancy bells and whistles to show off, preferring their actions to do the talking. This is reflected in their marketing, which is seen as honest, trustworthy and direct.

Not sure where you fit in? Find out your animal here and see if your personality traits influence your marketing decisions.

Win Clients and Influence People With Crystal Knows

By Kelly Wright

Crystal isn’t my best friend or colleague. She’s never met me but she definitely knows me.

Ask Crystal about me, and she’ll tell you that I make decisions based on logic (true), approach problems methodically (definitely correct), and feel most comfortable knowing all the details (right again)Crystal

She’ll even tell you how to interact with me: set clear expectations, stay objective rather than emotional and use data to prove your point. She’ll also tell you to how to work with me for best results – be prepared for meetings, be logical in your arguments (both true!) and compliment a job well done (well, everyone likes their work to be recognised!)


Crystal is an online app that shows you the best way to communicate with customers and prospects by analysing their online footprint to determine their personality profile. It builds this profile by trawling through publicly available information: Facebook posts, blogs, tweets and the other crumbs we leave behind on the internet.

It works on the idea that understanding someone’s personality helps you communicate more effectively, allowing you into the head of your customers to get them to take the actions you want them to and accelerate relationship-building.

Each profile search returns advice on how to speak, email, work with or sell to them most effectively. It tells you the words, phrases, style and tone you should use to resonate with your target – even their tolerance for sarcasm and emoticons. A lot of the functionality is available for free, with the paid version even drafting live emails for you via a Gmail plug in.

It’s certainly weird having a computer summarise your personality, but given how much professional communication happens online, it could be a useful tool to have at your disposal. True, it does feel a little creepy that a computer knows you better than you know yourself but the potential business benefits outweigh the feeling of unease. Recruitment, getting to know customers and first contact with a prospect could all be made easier with Crystal’s help understanding their personality. Look up your profile to see what Crystal Knows about you.