Tag Archives: cake

Let Them Eat Cake: What Can the Great British Bake Off Teach Us About Marketing

By Kelly Wright

As The Great British Bake Off returns to our screens, we are set for another summer of baking madness. The impact that the series has on popular culture is huge. But what can a show about cake teach us about marketing?

Keep it real

The GBBO contestants are real people with real lives we can relate to – the retired primary school teacher from Yorkshire, the university student from London, or the hairdresser mum from Cardiff. They’re just like us, which makes us engage with them. Add in a teaspoon of unscripted dialogue, and a pinch of natural emotions, and you’ve got a recipe for success. In short, GBBO is authentic – just like your marketing should be. Give the contrived, one-shoe-fits-all approach a miss and focus on making your brand personable. Personalise your messaging, speak in your audience’s language and make your tone approachable and engaging.

A picture paints a thousand words

However tasty a cake may be, it needs to look good to really get the judges and the audience going. No sunken middles or soggy bottoms allowed. People eat with their eyes, and it’s the same with your marketing too. If done well, visual advertising can make an impact that will imprint your brand on your audience’s mind and leave them hungry for more.

Believe in your brand

If someone said you were about to watch 12 weeks of people baking cakes and be emotionally invested in rising dough, you’d probably scoff on your biscuit crumbs. But the last series peaked at 14.5 million viewers an episode, making it one of the most popular shows on TV today. This goes to show, there’s no such thing as a boring product, service or project. It’s all about how you sell it. The proof is in the pudding.

Fancy a Coffee?

By Kelly Gerrish

On Friday 26 September, people across the country will be getting together with friends and colleagues for coffee and cake – all in the name of Macmillan Cancer Support.
Coffee morning
The World’s Biggest Coffee Morning is a great excuse to take some time out of your day to raise some money for a good cause. Just ask your guests to make a donation for the coffee and cake you serve. It could not be easier. Coffee break are two little words that everyone loves to hear, so why not invite the whole office?

It really doesn’t matter how simple or fancy you make it. Whether it’s steaming mugs and biscuits, or homemade cakes and your best china, the only thing that really matters is knowing that each bite or sip is helping someone affected by cancer.

Cancer is the toughest fight most of us will ever face. The money raised at coffee mornings helps make sure no one has to face cancer alone, from the moment they’re diagnosed, through treatment and beyond.

Last year 154,000 people signed up, raising a record £20 million. This year it’s hoped that figure will be even bigger.

If your office is anything like ours, your colleagues won’t be able to resist a slice of cake! Plus there’s no need to feel guilty about those extra calories – they’re for charity after all! We’ll be joining in at right on the line.coffee cup

You may already have received one of our free coffee cups so why not use it to help Macmillan be there for more people living with cancer? Stick the kettle on and make time for a treat this Friday.