By Kelly Wright
Colour psychology is a big consideration for marketers when hoping to influence consumers. Everyone has a favourite colour but a new quiz claims to be able to work out your personality type based on how you respond to a series of hue combinations.
Colours play an important role in branding. One study shows that 90 percent of snap brand judgements can be based on colour alone while another confirms that colours greatly influence brand perception and purchasing intent.
So what does orange say about us? Well, it means we’re friendly, optimistic and vibrant. We like to stand out from the crowd and we’re not afraid to try something different. We love a challenge, and get great satisfaction from helping others. We are people people who thrive on human social contact, so get in touch with us today – we’d love to meet you!