Category Archives: Video

Video Production Services

By Kelly Gerrish

Every business has a story. At right on the line it’s our job to find yours and bring it to life. And with 1 minute of video having the same impact as 1.8 million written words, what better way to tell your story than through video? With 100 million internet users watching online video every day, video is the perfect platform to reach your customers. So why not give them something to remember? Watch our video below to learn how we can help you integrate video into your marketing strategy today.



The 5 Most Common Video Marketing Mistakes

By Kelly Gerrish

Video can be a hugely effective marketing tool but creating engaging video content can be tough.  Here are 5 common mistakes to avoid to help you get off on the right foot with your video marketing strategy.

Making a video for the sake of it

Why are you making a video? Does it serve a clear business objective? If you don’t know the answer, take a step back and evaluate. Approach video with a plan as you would any other marketing campaign to ensure your efforts aren’t wasted.

Not branding correctly

Making a video is pointless if viewers don’t remember the company it was for. It’s easy to get so wrapped up in the production of the video that you forget its actual purpose: promoting your business and its benefits. Use your logo and brand identity throughout your video to ensure your brand stays front of mind.

Making your video too long

Research shows that 20 percent of people switch off from a video within the first 10 seconds if it isn’t engaging enough. The longer a video is, the less likely people are to finish watching it. Keep it short, sweet and to the point. 60-90 seconds is the magic number.

No clear call to action

What do you want viewers to do after watching your video? If you leave your viewers in the lurch, they’ll be unsure of the next step to take — and you’ll have lost a valuable lead. Include a clear call to action so viewers know what to do next.

Failing to address your target audience

When you try and speak to everyone, you speak to no-one. You may sell products and services that can benefit a wide audience, but different people have different pain points. Your video will be more effective if you don’t cast too wide a net and hone in on one point. Focus your message on a specific and well-defined target audience.

If you’re not yet leveraging the power of video in your marketing, there is no better time to start. Here are 7 reasons why you should use video in your marketing.

7 Reasons Why You Should Use Video

By Venetia Rowland

It’s no secret video is becoming a bigger part of companies’ inbound marketing strategies. The play button is fast becoming the most compelling call-to-action on the web.  If you’re not yet leveraging the power of video in your marketing, there is no better time to start.

Here are 7 reasons why you should use video marketing now:

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Averetek’s State of Inbound Channel Marketing 2016 report summarises the 2015 activity of thousands of global channel partners through their Averetek software platform. Although inbound marketing remains a growing trend in the channel, it too is evolving to reflect customers’ thirst for rich media. A key finding shows use of telemarketing and direct mail is declining, with social media and video on the rise. According to Peter Thomas, CEO of Averetek, “video is emerging as a popular tactic for partners to leverage, due to its usefulness across multiple marketing channels.”

With retention rates for video content far outpacing those of text-based content, it’s clear that video is the preferred communication style for viewers.

If you’re stuck on where to start, you needn’t be. Here at right on the line we can help tell your story, from concept and scriptwriting to motion graphics and post-production. And with our brand new in-house green screen and film studio, we can even film it for you.

Want to make your marketing demand to be heard? Get in touch today.

Download the full State of Inbound Channel Marketing 2016 report here.

Building Customer Loyalty at Christmas

By Kelly Gerrish

When it comes to Christmas marketing ideas, a lot of businesses think short-term. While discounting products to boost sales may increase revenue initially, it doesn’t create long-term loyalty.

Executed the right way, Christmas marketing can build customer loyalty that will far outlast the leftover turkey and put your business top of the tree for the New Year.

Tell me what you want, what you really, really want

A key principle of marketing is giving your customers what they really want. One company who took this literally is Canadian airline WestJet in 2013. The result is a heartwarming viral campaign that will bring a smile (and possibly even a tear) to the Scroogiest of us all.

Before boarding their plane, passengers were asked by Santa what they wanted for Christmas. Requests ranged from the traditional socks and a warm scarf, to a tablet and a big screen TV. The passengers were then greeted at their destination by their wrapped and individually labelled presents on the luggage belt.

Unsurprisingly, the customers were blown away! WestJet’s video of the stunt went viral, garnering 43 million views on YouTube. Not bad for a company with only 3,700 YouTube subscribers at the time.

The best thing about it is not the company giving away free presents. It’s WestJet recognising and rewarding their most valuable asset: the customers. And the next time those passengers needed to travel, you can bet that WestJet were top of their minds.

The Power of Video

By Kelly Gerrish

Everyone loves a good story. Here at right on the line, we can help find yours and bring it to life through creative and innovative videos. We can help with every step of the process from scriptwriting and storyboarding, to filming and production. We are experienced in everything from motion graphics to live action and talking heads, whiteboarding to 3D animation.

Why should you care about video? For one, it’s more persuasive – 80% of people are more likely to act after watching a video than reading an email. This makes video the perfect media for your difficult to digest training content. Secondly, content with visuals gets 94% more total views and is more likely to be shared on social media. So why not give your customers something really engaging and reap the benefits?

According to Cisco, future trends predict 90% of all Internet traffic will be video. If you’re not getting involved, you could be left behind…

Don’t take our word for it. Check out our showreel for a flavour of what we can do, and get in touch to bring your story to life.