By Kelly Gerrish
Convincing employees to take time out of their already packed day to develop themselves and their skills is a big ask. There are already too few hours in the day – how can they add training into the mix without their work taking a hit?
Gamification is rapidly gaining acceptance in e-learning. In fact, many organisations now consider it a primary vehicle for training and learning development. But what is gamification?
It’s all about using game-based mechanics to engage, motivate, solve problems and promote learning. Gamification as a concept is far from new – a board game was used to teach war strategy as far back as the seventh century. Companies have been using gamification for a long time – airline frequent flyer programs and supermarket loyalty clubs are just two examples.
So why is gamification becoming such a buzzword now if it isn’t new? Long-standing marketing techniques are failing to make an impact as people seek more engagement and reward from learning. Gamification helps to make things engaging enough that people will pay attention and stay focused on them for a longer period of time. Add in the promise of status and rewarding achievement, and you’re onto a winner.
Many studies show that well-designed games lead to a better learning experience than standard training. Time, rules, goals, levels, reward, feedback, storytelling, competition, engagement and aesthetics are all important game components to consider. Don’t use them all – find the best fit for your e-learning challenge. But remember your audience. A story-based game with levels and a reward system may be perfect for new recruits, but managers may appreciate competition and rich engagement.
Anybody can take a subject, write a bit about it and call it ‘training’, but not everybody has the engagement know-how to take it to the next level. At right on the line, we can help you craft gamified e-learning that really packs a punch. Get in touch today to discuss your learning and development needs.