Five Internet of Things Technologies You Won’t Believe

By Kelly Gerrish

Working in technology, we all know about the Internet of Things. But here are five demos you probably didn’t know existed, all inside Cisco’s IoE Showcase Room at its headquarters in San Jose.

The lego city of the future


This prototype of a connected city uses Lego bricks and Cisco equipment to home in on the idea of Smart Cities, where everything is connected. The Lego city is being used to test a possible connected supply-and-demand-chain solution that includes a train set running around the periphery.


The future petrol station


Cisco developers are working on improving the customer experience at the pump. The demo uses radio-frequency identification sensors with customer face recognition to test new ways to improve the petrol pumping and payment experience, potentially boosting revenue by 30 percent.


The shopper’s roadmap


This prototype, on the radar of a number of large retailers, looks at a shopper’s journey, including where they stop, what items they put into their cart and how long the shopping trip takes. This type of data can give retailers valuable insights on where to place a specific item they want customers to see.


Supermarket shelves


This mocked up supermarket shelf uses Cisco technology to gather data that helps managers to determine how much stock is needed. The technology can also be used to allocate staff during peak shopping periods.



Virtual reality


Workplace training could soon take place using virtual reality headset Oculus Rift. Cisco believes it will move away from just recreation and into the corporate world, providing employee training and other scenarios. Cisco is looking into the possibility of integrating the headset with Cisco equipment.

Are apprenticeships failing young people and businesses?

By Kelly Gerrish

Apprenticeships have hit the headlines this week following a report that claims apprenticeships are failing young people. With that in mind, we wanted to share our experience as a small business looking for a graphic design apprentice. Meet David, our Studio Manager and Natt, Apprentice Designer.

While a great idea in principle, the apprenticeship scheme failed to meet ours and Natt’s needs due to the lack of educational infrastructure. There just aren’t enough like-minded businesses willing to support an apprentice at this time to create the demand. We agree with the report findings that the government needs to increase the quality of apprenticeships and make sure that every apprenticeship offers a genuine route to success.

The 5 Most Common Video Marketing Mistakes

By Kelly Gerrish

Video can be a hugely effective marketing tool but creating engaging video content can be tough.  Here are 5 common mistakes to avoid to help you get off on the right foot with your video marketing strategy.

Making a video for the sake of it

Why are you making a video? Does it serve a clear business objective? If you don’t know the answer, take a step back and evaluate. Approach video with a plan as you would any other marketing campaign to ensure your efforts aren’t wasted.

Not branding correctly

Making a video is pointless if viewers don’t remember the company it was for. It’s easy to get so wrapped up in the production of the video that you forget its actual purpose: promoting your business and its benefits. Use your logo and brand identity throughout your video to ensure your brand stays front of mind.

Making your video too long

Research shows that 20 percent of people switch off from a video within the first 10 seconds if it isn’t engaging enough. The longer a video is, the less likely people are to finish watching it. Keep it short, sweet and to the point. 60-90 seconds is the magic number.

No clear call to action

What do you want viewers to do after watching your video? If you leave your viewers in the lurch, they’ll be unsure of the next step to take — and you’ll have lost a valuable lead. Include a clear call to action so viewers know what to do next.

Failing to address your target audience

When you try and speak to everyone, you speak to no-one. You may sell products and services that can benefit a wide audience, but different people have different pain points. Your video will be more effective if you don’t cast too wide a net and hone in on one point. Focus your message on a specific and well-defined target audience.

If you’re not yet leveraging the power of video in your marketing, there is no better time to start. Here are 7 reasons why you should use video in your marketing.

7 Reasons Why You Should Use Video

By Venetia Rowland

It’s no secret video is becoming a bigger part of companies’ inbound marketing strategies. The play button is fast becoming the most compelling call-to-action on the web.  If you’re not yet leveraging the power of video in your marketing, there is no better time to start.

Here are 7 reasons why you should use video marketing now:

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Averetek’s State of Inbound Channel Marketing 2016 report summarises the 2015 activity of thousands of global channel partners through their Averetek software platform. Although inbound marketing remains a growing trend in the channel, it too is evolving to reflect customers’ thirst for rich media. A key finding shows use of telemarketing and direct mail is declining, with social media and video on the rise. According to Peter Thomas, CEO of Averetek, “video is emerging as a popular tactic for partners to leverage, due to its usefulness across multiple marketing channels.”

With retention rates for video content far outpacing those of text-based content, it’s clear that video is the preferred communication style for viewers.

If you’re stuck on where to start, you needn’t be. Here at right on the line we can help tell your story, from concept and scriptwriting to motion graphics and post-production. And with our brand new in-house green screen and film studio, we can even film it for you.

Want to make your marketing demand to be heard? Get in touch today.

Download the full State of Inbound Channel Marketing 2016 report here.