Leap Year Marketing Ideas You Can Use Now

By Kelly Gerrish

This year is a little different from last year, and the year before, and the one before that. A Leap Year only happens every four years, so February 29 is the perfect opportunity to build buzz for your business with unique marketing ideas that only come along every 1461 days.

Customers are attracted to new, exciting and entertaining ideas.  When you offer something original and special during a limited time event, you capture their attention and encourage them to buy.  Why not offer a special Leap Year benefit for customers who purchase on February 29, such as extending product warranty for those customers. Or a bundle deal for customers purchasing 29 units.

Other easy to implement ideas could be:

A Sale So Special, It Only Happens Once Every Four Years!
Leap into Savings
29 Reasons to Buy Now!    
Extra Day, Extra Savings!
Leap At The Chance To Save!
Leap Into Big Savings!
Prices Won’t Be This Low Again For Another Four Years!
Take 29% Off

Leap Year offers a bonus day so it’s an excellent time to offer extras to your clients and customers.

What’s in a Game?

By Kelly Gerrish

Convincing employees to take time out of their already packed day to develop themselves and their skills is a big ask. There are already too few hours in the day – how can they add training into the mix without their work taking a hit?

Gamification is rapidly gaining acceptance in e-learning. In fact, many organisations now consider it a primary vehicle for training and learning development. But what is gamification?

It’s all about using game-based mechanics to engage, motivate, solve problems and promote learning. Gamification as a concept is far from new – a board game was used to teach war strategy as far back as the seventh century. Companies have been using gamification for a long time – airline frequent flyer programs and supermarket loyalty clubs are just two examples.

So why is gamification becoming such a buzzword now if it isn’t new? Long-standing marketing techniques are failing to make an impact as people seek more engagement and reward from learning. Gamification helps to make things engaging enough that people will pay attention and stay focused on them for a longer period of time. Add in the promise of status and rewarding achievement, and you’re onto a winner.

Many studies show that well-designed games lead to a better learning experience than standard training. Time, rules, goals, levels, reward, feedback, storytelling, competition, engagement and aesthetics are all important game components to consider. Don’t use them all – find the best fit for your e-learning challenge. But remember your audience. A story-based game with levels and a reward system may be perfect for new recruits, but managers may appreciate competition and rich engagement.

Anybody can take a subject, write a bit about it and call it ‘training’, but not everybody has the engagement know-how to take it to the next level. At right on the line, we can help you craft gamified e-learning that really packs a punch. Get in touch today to discuss your learning and development needs.