By Kelly Gerrish
Most people who’ve had to endure a long corporate PowerPoint presentation will know the feeling – boredom, followed by frustration and a sinking realisation that you’ll never get that time back.
A lot of presentations fail to hit the mark with stereotyped imagery that adds nothing to the narrative – with cogs, jigsaw pieces, thumbs up, handshakes and archery targets among the worst offenders. You want your presentation to stand out, but using the same old tired imagery is a sure fire way of blending into the background.
The PowerPoint presentation has become synonymous with dull. Despite this, Microsoft’s software still dominates the market with an estimated 1.2 billion users worldwide and millions of presentations made each day using the software.
With PowerPoint clearly here to stay, what can we do to leave our audiences feeling a little less like braindead zombies?
According to scientists, the smartphone age has left humans with such a short attention span even a goldfish can hold a thought for longer. Creating audience engagement is vital if you want to keep people invested. Most presentations gradually numb an audience with monologue style delivery. Creating an interactive presentation with group exercises to get people involved will keep your audience engaged and prevent them from nodding off.
Some organisations may not have a choice about whether to use slides in a presentation.
However, when there is an option, get creative. How could you deliver without a PowerPoint, or use it in a very limited or unusual way? If you want your message to stand out, challenge yourself to tell your story through photos, music, demos, and videos.
Whether you need some creative flair with a PowerPoint presentation or are looking for a different way to make your message stand out, we’re always here to help. Get in touch to see how we can bring your story to life.