By Kelly Gerrish
Whether you’re looking to check off gifts for those on your Christmas list or score some new technology for yourself at a serious discount, Black Friday and Cyber Monday are the retail holidays for you.
Nowadays it’s difficult to tell when Black Friday ends and Cyber Monday begins. But it’s not that important to differentiate among them anyway. Now that practically everything is offered online, is there really a reason to brave the cold and the flying elbows?
It was a black Friday for the UK high street, as the predicted repeat of last year’s in-store chaos failed to materialise. Instead a change in consumer buying behaviour saw shoppers flock online for their shopping. Discounts of up to 60% resulted in the UK’s first £1 billion day online, with Amazon reporting a record 86 sales per second.
The added benefit of Cyber Monday being payday for many leaves them poised to splash the cash now rather than on Friday. Indeed, Cyber Monday sales are expected to bring in another £943m, up 31% from last year.
For some, Cyber Monday offers the exact same benefits as Black Friday – without the hassle. The increase in mobile devices means price comparison has never been easier, with other retailers just a click away. Surely it’s worth opting for the comfy sofa instead of the crowded shopping centre where you can’t even get a parking space…