There’s No Place Like Home

By Kelly Gerrish

Your website homepage is a great way to make a lasting first impression – like a virtual front door to your business. Here’s a breakdown of the vital elements to include to help roll out the welcome mat.

Home

Headline
Visitors should know where they are and what they can do within five seconds of landing on your homepage. A short and to the point headline in the top left of the page will help visitors understand where they are.

Subheading
Highlight your value and what makes you unique in a short description of what you offer. Make it accessible – avoid technical jargon and industry terms.

Call to Action
Don’t assume visitors will automatically know what to do. Use actionable verbs to clearly spell out the route you want them to take so you don’t lose their attention by forcing them to think too hard.

Benefits
Focus on the benefits, not the features. Tell your visitors what’s in it for them by addressing common challenges and showing how your product solves them.

Testimonials
Real life quotes from current customers add credibility to your claims. Online reviews and social media comments all prove that real people like you and use your products.

Navigation
Make the navigation clean and simple to give returning visitors a clear path through the rest of the site. Make it easy for people to contact you by including a link in your menu.

Now you’ve welcomed visitors into your home(page), don’t forget to put the kettle on.

Shopping Through Selfies

By Kelly Gerrish

Facial recognition will soon be used by MasterCard to approve your online shopping. The new smartphone app will prompt customers to snap a selfie to verify online purchases.

MasterCard sees facial recognition as an alternative to SecureCode, its security software that asks online shoppers for a password to make purchases. SecureCode was used to validate three billion transactions last year.

A MasterCard spokesman believes the “selfie generation … will find it cool.” Cool maybe, but what about the obvious security concerns?

Google has already tried facial recognition on Android phones, but people quickly realised you could just take a photo and present it to the camera, unlocking the phone. Google itself admitted it was “less secure than a pattern, pin or password”. Facial recognition certainly sounds like it could be vulnerable to trickery, so do we really want to use this technology for financial transactions?

Mastercard

Certainly not without extra layers of security.  If an ordinary password gets compromised, you can simply change it. But what happens if your facial recognition data gets stolen? You can’t change your face. MasterCard believes it has found a way around this by requiring the user to blink, in order to confirm that the person is real and not just a picture. But is that enough?

MasterCard says it is exploring combining the software with fingerprint security and/or voice recognition, which could tighten up any security holes and make life easier for customers.

Would you trust your bank account to MasterCard’s selfie security system?

The Power of Video

By Kelly Gerrish

Everyone loves a good story. Here at right on the line, we can help find yours and bring it to life through creative and innovative videos. We can help with every step of the process from scriptwriting and storyboarding, to filming and production. We are experienced in everything from motion graphics to live action and talking heads, whiteboarding to 3D animation.

Why should you care about video? For one, it’s more persuasive – 80% of people are more likely to act after watching a video than reading an email. This makes video the perfect media for your difficult to digest training content. Secondly, content with visuals gets 94% more total views and is more likely to be shared on social media. So why not give your customers something really engaging and reap the benefits?

According to Cisco, future trends predict 90% of all Internet traffic will be video. If you’re not getting involved, you could be left behind…

Don’t take our word for it. Check out our showreel for a flavour of what we can do, and get in touch to bring your story to life.