Microsoft Unveils New Web Browser

By Kelly Gerrish

So the death knell has finally been sounded. Internet Explorer is no more.

Microsoft has unveiled the next-generation browser set to replace the much maligned IE.

Dubbed Microsoft Edge, the faster, more streamlined browser completely scraps some of the long-running features of IE. Upgraded features include the ability to annotate pages and the integration of Microsoft’s voice-controlled Cortana personal assistant.

Edge is meant to give Microsoft a clean break from the negative connotations attached to the Internet Explorer brand, so the decision to reference the old IE logo is a strange one.

Logos

A new approach could have worked wonders to mend a damaged public perspective, but instead Microsoft has chosen to stay with the blue ‘e’ to ‘convey the metaphor of a globe and the exploration of that globe.’

Edge will be used as the new default browser for all Windows 10 devices. Microsoft is seriously committed to getting Windows (and Edge) into everyone’s hands by announcing Windows 10 as a free upgrade to anyone using Windows 7 or 8. Its goal is to have 1 billion users by 2018. While IE will phase out slowly for legacy compatibility reasons, the free upgrade should ensure IE will soon be just an unpleasant memory for most of us.

The Best and Worst #RoyalBaby Tweets

By Kelly Gerrish

Another royal baby, another excuse for brands to jump on the band wagon.

When the newest member of the British monarchy was announced to the world on 2 May, social media was quick to react.

Twitter recorded more than a million tweets mentioning the birth of the baby princess on Saturday, while “royal baby” was the most searched for term on Google all day.

Within minutes of the official announcement, Twitter was awash with brands congratulating the happy couple in their own ways – all while promoting their own products of course.

Here’s six of the fastest movers to capitalise on the announcement.

Oreo

As the world coos over Charlotte Elizabeth Diana, Oreo is here to remind you that all babies are special, whether or not they’re born into royalty.

Disney

What better way to celebrate the newest royal baby than with a mashup of the cutest Disney babies.

Marmite

Marmite

Nothing quite says congratulations in a British way like the monarchy, Marmite and some hastily arranged crowns.

Tesco

tesco

Tesco win the award for shoehorning a seemingly random object into their tweet. However it’s the timing of this tweet that’s key – two days before the baby princess was officially named. Seems Tesco knew something we didn’t …

Aston Villa

AVFC

Aston Villa are clearly hoping that Prince William passes on his football loyalties to his baby daughter.

Royal Navy

royalnavy

The Royal Navy congratulated the Duke and Duchess of Cambridge on the birth of their daughter in a rather unusual fashion. Sailors standing on the flight deck of HMS Lancaster spelt out the word “sister” in honour of the royal baby.

What’s your verdict: Clever or painfully cheesy?

How Ten Years of YouTube Transformed the Internet

By Kelly Gerrish

Time flies when you’re having fun on camera.

It’s been ten years since YouTube first invited users to “Broadcast Yourself”. The first video uploaded was just 18 seconds long but included one key ingredient for going viral: cute animals. With 22 million hits, ‘Me at the Zoo’ is far from the platform’s most-watched video but it certainly kickstarted the revolution.

In just a decade, YouTube has evolved from a site where people can upload, share and watch homemade videos into a landmark of digital media, changing the face of the culture.

Amateur home videos have been replaced by slick clips from celebrities and advertisers that draw millions of views. Today, YouTube counts more than 1 billion users in 75 countries, who are uploading 300 hours of video every minute. Not all of it is worth watching but enough of it is that you won’t live long enough to see it all.

Some videos have scaled unbelievable heights. Global pop hit Gangnam Style is the most watched video of all time with 2.3 billion views. Thanks to Psy, YouTube had to update its counting mechanism to even be able to register a 10-digit number.

Korean pop isn’t the only success story. Sometimes all you need to get 818 million clicks is a cute kid with an English accent, like in the ‘Charlie bit my finger’ video.

We also have YouTube to thank for the pop career of Justin Bieber. And where would we be without the wildly popular subgenre: dog and cat videos.

So thanks YouTube for ten years of monkeys riding on pigs, sneezing baby pandas and general time-wasting. Here’s to the next ten years.