The Perfect Choice for Executive Gifts

By Kelly Gerrish

Looking for something extra special for your corporate event or executive meeting? Struggling for inspiration? Here at right on the line we offer a range of contemporary stationery from leading brands – modern stationery that you and your guests will love.

The classic Italian leather Moleskine notebook is the journal to own today – this popular brand will add a touch of style to your event.

The Lanybook offers limitless creative possibilities through bespoke presentation features such as the Lanyband and Lanybutton.
If you need a more cost effective option, we also offer the practical and beautifully made Castelli notebooks – perfect for larger quantities and bespoke designs.castelli_note_books

All notebooks come in a range of colours and sizes, and can be uniquely embossed with your company logo to help you stand out from the crowd. Why not include your meeting’s agenda or company targets as an insert or add a branded pen for an extra special touch?

We love them so muccastelli_note_books4h, we even made our own!

Time to Get Social

By Kelly Gerrish

The past few years has seen an explosion in social media. Ignoring it is a big mistake for any business. In an ever expanding landscape, those that don’t move with the times will be left behind.

If you’re managing social media for your business, these five surprising stiStock_000025709660_Largeatistics might make you rethink your approach.

1. Social media is now the number one online activity

We all know social media is popular but did you know it’s now officially the most common thing we do online? Social media is clearly not a fad and it’s not going away. It continues to grow as a habit as new platforms continue to appear and develop.

2. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. It’s becoming increasingly common to include social media as an integral part of an overall marketing strategy.

3. 189 million of Facebook’s users are ‘mobile only’

There are more users accessing Facebook purely from mobile devices than you think. It’s worth considering how your content will look on a smaller screen before posting it because nearly 10% of users will never look at it on a computer.

4. Two new members join LinkedIn every second

The social network for professionals continues to grow every second and is definitely worth paying attention to in your social media strategy. Make your group a great source of information to help you make the most out of the growing user base and share from your company page.

5. 25% of smartphone owners can’t remember the last time their phone wasn’t in earshot

We’ve all heard the cliché of smartphone owners who never let go of their phones but it seems it’s not too far from the truth. 25% of people aged 18-44 can’t remember the last time they didn’t have their phone with them, meaning they’re connected all day, every day.

Social media has fundamentally changed how we communicate. There has never been more immediate ways to connect with your customers. While it is undoubtedly an invaluable tool when used correctly, it must also be used with caution. The world is constantly evolving, and so must your social media strategy to adapt.

Red Alert: What Red Means For Your Brand

By Kelly Gerrish

Colour has a powerful subconscious effect, without even saying a word. Understanding what colours mean in business gives you an invaluable tool to get the most from your marketing and promotional efforts.

Over the years studies have attempted to assign emotional responses to various colours. Red is most often associated with boldness, passion, energy and urgency. The human eye is particularly sensitive to red (children develop the ability to distinguish red first), which makes it an obvious attention grabber. For immediate impact, red is your go-to colour. Red is bright, bold, confident. It’s in your face. It demands to be heard and shouts until it is.

Scientists believe that certain colours invoke psychological responses, like hunger and desire. It’s not a coincidence that some of the most globally recognisable brands have red as their primary colour. Think Coca-Cola’s iconic red cans which emphasise energy and impulse purchase. Or McDonald’s golden arches on a red block, designed to stimulate excitement and encourage appetite.

coca-cola

Red isn’t right for everyone though. It depends on your company, target audience and brand values. Think about what best characterises your brand. If energy, excitement, passion or boldness feature highly, then red as your base colour could work. If trust, reliability and dependability are more key, blue is more appropriate. You can always use a splash of red as a complementary colour to indicate urgency. Red invokes an action – perfect for a call to action box.

Colour is only one element of your brand though. No one colour is going to say everything you want it to say without the proper context. Creating a personality for your brand and aligning your colour choice with that is more likely to equal success.

Dress Debate: What Colour Is It?

By Kelly Gerrish

The debate that took over the Internet on Friday has split public opinion right down the middle. What colour is this dress? Is it blue and black? Or white and gold?

dress

A quick scroll of your Facebook newsfeed shows everyone is talking about it and neither side will budge. Our office is split right down the middle with four definite blues, three definite whites and two with the bizarre ability to see both.

But why does the picture appear white and gold to some people, and blue and black to others? Quite frankly it’s freaking us out.

There are already many theories but New Scientist offers the easiest to understand explanation.

So now you should understand and we can all go back to our normal lives before a dress became headline news across the globe. A final read of the customer reviews on Amazon should ensure the dress debate closes on an amusing note.