3 Magic Marketing Words to Conjure Up More Sales

By Kelly Gerrish

We all know words are powerful. But there are three secret weapons in the marketing copywriter’s arsenal that have the power to increase conversions above all others. Use these magic marketing words in your promotional copy to create interest and boost sales.

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1. New
Consumers have a positive reaction to anything new – we constantly want a new car, new clothes and the newest technology. When you see the word ‘new’ you automatically think improved and exciting. Our craving for adventure and our desire to be the first with something draws us more to products with the label ‘new.’

2. Free
Free isn’t just a price – it’s an emotional trigger and a source of irrational excitement. We all know the feeling you get at a buffet when you’re full but keep eating because it’s free. Or all the freebies you pick up at an exhibition that you won’t use but you took anyway. People love to think they’re getting something for nothing. Consider offering a giveaway with the purchase of a higher value product.

3. You
Simply put, it’s the most powerful word in the English language. Whether we like to admit it or not, everyone likes to feel like they’re the centre of attention. You-centric promotional copy creates a strong connection between the brand and the customer. Your customers want to feel like you’re talking directly to them. Convincing them that your product solves their specific problem is the first step to securing sales.

Goodbye to Google Glass

By Kelly Gerrish

It was once billed as the future of technology. But less than seven months after being released in the UK, we’re saying goodbye to Google Glass.
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Google has confirmed that production of the glasses has ceased in their present form but it is still committed to launching a new and improved version “when it’s ready”.

So why didn’t it work out? Here’s three reasons we think it was a great idea in theory but not so much in practice.

1. Cost
At nearly £1000 a pair, only a tech savvy consumer with cash to spare could afford to buy the glasses on a whim. Google always said the gadget was still a prototype and therefore targeted at software developers rather than the masses, but there could still be some disgruntled owners who will never be able to unlock the full potential of a now redundant product.

2. Battery
If you struggle to keep the battery going on your smartphone for a whole day, spare a thought for anyone who ever bought Google Glass. Advertised as lasting for one day of “typical use”, many critics claim the reality was much less. No matter how much technology advances, clearly some things never change.

3. It just looks a bit … silly
2014 was supposed to be the year wearable technology took off. It may be clever technology, but gadgets need to be fashionable as well as functional. Until everyone’s wearing robotic headsets, most of us would probably feel a bit foolish sporting Google Glass in the street.