By Kelly Gerrish
We all know words are powerful. But there are three secret weapons in the marketing copywriter’s arsenal that have the power to increase conversions above all others. Use these magic marketing words in your promotional copy to create interest and boost sales.
Consumers have a positive reaction to anything new – we constantly want a new car, new clothes and the newest technology. When you see the word ‘new’ you automatically think improved and exciting. Our craving for adventure and our desire to be the first with something draws us more to products with the label ‘new.’
Free isn’t just a price – it’s an emotional trigger and a source of irrational excitement. We all know the feeling you get at a buffet when you’re full but keep eating because it’s free. Or all the freebies you pick up at an exhibition that you won’t use but you took anyway. People love to think they’re getting something for nothing. Consider offering a giveaway with the purchase of a higher value product.
Simply put, it’s the most powerful word in the English language. Whether we like to admit it or not, everyone likes to feel like they’re the centre of attention. You-centric promotional copy creates a strong connection between the brand and the customer. Your customers want to feel like you’re talking directly to them. Convincing them that your product solves their specific problem is the first step to securing sales.