By Kelly Gerrish
It’s the most wonderful time of the year but for many businesses, it’s also the busiest. Black Friday (28 November) marks the traditional start of the holiday season but in reality, marketing planning begins long before then. Now is the time to review past holiday campaigns to see what worked and to decide what you want to promote this time round.
As the holidays approach, these helpful tips will ensure your business has a very merry Christmas.
1. Check your list
Santa Claus not only makes a list but he checks it twice. You should do the same. Now is the ideal time to get your email lists up to scratch. Remove inactive subscribers, or better yet, create a re-activation campaign to pull them back in. Segment email lists on recipient interests or purchase history for better targeting.
2. Embrace mobile
Make sure your website is mobile friendly. In today’s mobile age, smartphone and tablet owners are increasingly using these devices for shopping. Don`t miss out on holiday sales because your site isn’t optimised for mobile devices.
3. Make sure you’re prepared
It’s never too early to think about Christmas. Check stock levels and place orders early to ensure there is no delay in fulfilling customer orders. Plan staffing to handle increased phone calls and online orders.
4. Reward loyalty
Look for ways to generate repeat holiday business from existing customers. Offer special pricing, secret sales or returning customer holiday discounts.
5. Get social
Sometimes customers want to see the human side to a business too. Use social media to highlight sales, encourage engagement or offer promotions. Make posts shareable and fun. Share a short holiday video, a Christmas themed graphic or a great offer.
Don’t leave it too late to organise your Christmas campaign. If you want to know how right on the line can help you with your Christmas preparation, contact us on +44 (0)1256 882288.