Five Tips For a Successful Christmas

By Kelly Gerrish

It’s the most wonderful time of the year but for many businesses, it’s also the busiest. Black Friday (28 November) marks the traditional start of the holiday season but in reality, marketing planning begins long before then. Now is the time to review past holiday campaigns to see what worked and to decide what you want to promote this time round.

As the holidays approach, these helpful tips will ensure your business has a very merry Christmas.

1. Check your list
Santa Claus not only makes a list but he checks it twice. You should do the same. Now is the ideal time to get your email lists up to scratch. Remove inactive subscribers, or better yet, create a re-activation campaign to pull them back in. Segment email lists on recipient interests or purchase history for better targeting.

2. Embrace mobile
Make sure your website is mobile friendly. In today’s mobile age, smartphone and tablet owners are increasingly using these devices for shopping. Don`t miss out on holiday sales because your site isn’t optimised for mobile devices.

3. Make sure you’re prepared
It’s never too early to think about Christmas. Check stock levels and place orders early to ensure there is no delay in fulfilling customer orders. Plan staffing to handle increased phone calls and online orders.

4. Reward loyalty
Look for ways to generate repeat holiday business from existing customers. Offer special pricing, secret sales or returning customer holiday discounts.

5. Get social
Sometimes customers want to see the human side to a business too. Use social media to highlight sales, encourage engagement or offer promotions. Make posts shareable and fun. Share a short holiday video, a Christmas themed graphic or a great offer.

Don’t leave it too late to organise your Christmas campaign. If you want to know how right on the line can help you with your Christmas preparation, contact us on +44 (0)1256 882288.

The Future is Here to Nag You

By Kelly Gerrish

Who wants to live in a world of constant nagging? “Put a coat on, it’s cold outside!” “Don’t stay in bed too long!” “Eat breakfast, it’s the most important meal of the day!”

Many of us move out of our family home due to mum’s constant badgering but it seems we can’t escape forever. Developers are creating gadgets which tell us what do, how to do it and when to do it, by linking to apps on our smart devices.

Gadgets already available include forks that tell us when we are eating too quickly, toothbrushes which make sure we are cleaning our teeth correctly and trainers that nag us to get off the sofa and work out.

There are apps to track your weight, body fat, exercise, diet, sleep and even posture.

The new technology might sound like a great way to improve our lives but in reality, who wants to be told what to do by a computer? Its’ success will be largely down to the willpower of the individual. People like to live their lives their way without having their freedom threatened. The minute the prompts become annoying, people will ignore them and the whole thing becomes obsolete.

Does this kind of micro-managed lifestyle appeal to you? Have you used any of the gadgets? Let us know by commenting below.

Stats Every Marketer Needs to Know

By Kelly Gerrish

Times are changing and businesses need to change to adapt. Most brands have woken up to the power of social media and realise it’s not just a fad. In fact, if Facebook were a country, it would have the third-highest population in the world. And more people these days own a mobile device than a toothbrush. Explore the changing face of social media in 2014 by watching this video and understand why every business should get social.

Remember, Remember the Fifth of November

By Kelly Gerrish

Ostensibly, Bonfire Night celebrates the failed attempt by Guy Fawkes to blow up the Houses of Parliament and kill King James I back in 1605. Realistically, people forget the history and use it as an excuse to let off fireworks, have a bonfire, and cook sausages outdoors.

Here are 8 facts to help you remember the true meaning of Bonfire Night.

Guy Fawkes wasn’t actually the main conspirator in the Gunpowder Plot, but he had one of the most important roles, guarding the gunpowder underneath the Houses of Parliament. If he hadn’t been caught, it would have been his job to light it.


The only place in the UK that does not celebrate Guy Fawkes Night is St. Peter’s School in York. Guy Fawkes went there as a boy and they refuse to burn his image in respect for their former pupil.

The use of the word ‘guy’ comes from Guy Fawkes. It originally meant ‘an ugly, repulsive person’ but, throughout the years, has become a synonym for ‘man’.

Political protesters sometimes wear Guy Fawkes masks to protect their identity. Think the film V for Vendetta, which is very loosely based on the story of Guy Fawkes.

Fireworks were invented accidentally by a Chinese cook in the 10th century. The cook mixed three common kitchen ingredients – potassium nitrate (a salt substitute used in the curing of meat), sulphur and charcoal – and set light to the concoction. The result was colourful flames. The cook also noticed that if the mixture was burned when enclosed in the hollow of a bamboo shoot, there was a massive explosion.

Dummies have been burned on bonfires since as long ago as the 13th century, initially to drive away evil spirits. Following the Gunpowder Plot, the focus of the sacrifices switched to Guy Fawkes’ treason.

The word ‘bonfire’ derives from ‘bone-fire‘, when the bodies of witches and heretics were burned instead of being buried in holy ground.

The Houses of Parliament are still searched by the Yeomen of the Guard before the state opening every November. This is to ensure no modern-day Guy Fawkes is lurking in the cellars.