By Kelly Gerrish
In the last few years infographics have become one of the most popular forms of online content. Google searches on the word alone increased by 800% between 2010 and 2012. But why are they so popular?
The always available nature of social media means people are constantly receiving, analysing, sharing and creating new information. In fact, the amount of information that we create and store doubles every two years, making it increasingly difficult for things to grab and retain our attention. No one has the time or desire to read through reams of plain text to try and understand it. Information needs to be presented in a unique and memorable way. Infographics allow information to be displayed in a concise and visually appealing package, so people can digest your content before you start to lose their attention.
Decreasing attention spans
The average human being has an attention span of just seven seconds – one second less than the much maligned goldfish. 90% of the information that our brains receive is processed visually, making it more likely to stay in our long-term memory. With the constant hustle and bustle of modern life, it’s little wonder we are drawn to infographics – visual information captures our attention far better than written text.
Easy to share
They say a picture is worth a thousand words and this has never been truer than with infographics. In fact, people are 44% more likely to interact with a brand who posts images on social media. If you want your audience to share content with their networks, interesting infographics give them something to tweet about. Viral marketing gives great visibility, boosting brand awareness.
This great infographic shows just why our brains crave this kind of visual presentation.
Do you use infographics in your business? Share your personal favourites with us below.