Sound as a Pound

By Kelly Gerrish and David Flynn

The new 12-sided one pound coin based on the threepenny bit has been unveiled, said to be the hardest in the world to forge. The Royal Mint is introducing the new coin in 2017 to combat £45 million worth of faked £1 coins – 3% of those currently in circulation.

But what of the design?

Pound coin

Modelling the shape on the threepenny bit makes it distinctly British, bringing a hint of our tradition and history to today’s society. There are references to the Industrial Revolution through the use of the two different metals. The shape also gives the coin character – its jewel-like cut gives some geometric interest while invoking images of her Majesty’s crown. However the dual colour makes it look more than a little like the Euro, which seems a bit strange coming from our Eurosceptic government.

The new coin will pose some problems initially, not least because vending machines, parking meters, shopping trolleys and gym lockers will have to be replaced. But like all things, we will soon get used to it.

What do you think of the new design? Let us know by commenting below.

Shedding some light on Dark Social

By Kelly Gerrish and David Cornes

As marketing professionals in today’s social media heavy online environment, we like to think we can track and analyse everything. Sophisticated tools like Google Analytics help us delve into the detail of how well various campaign activity promotes our product or service.

But how accurate is this really? How often in metric reports do you see the words ‘direct traffic’ or ‘unknown referrer’? The reality is that this untracked figure could account for as much as 70% of site visits. This vast trove of social traffic is essentially invisible. Far from tracking everything, we’re really just stabbing in the dark.

This mysterious traffic is known as ‘Dark Social’ – essentially links that have been shared in a private way. They could be shared via email, Instant Messenger, Skype, text message, even sharing your screen with a friend or colleague. There are other possibilities that could cloud our analytics too – search tools like DuckDuckGo allow anonymous web browsing to protect privacy and avoid personalised search results.

Dark Social is complicated and it’s even more complicated to track. It affects every single analytics system and there’s no real solution yet to counteract it. In short, you probably can’t fix it but you should be aware of it in your own marketing. Trackable or not, ultimately any referrals to your site are great – it’s just another form of word of mouth.

Do you see this on your website? How do you try to track it? Share your experiences with us in the comments below.